A company that was established about 6 months ago decides to create a website. This is an electronic company. William the founder decided to have a blog instead. He blogs about new upcoming products,and products already in the market.
The advantage for William would be, he can decide whether or not to purchase particular products from the demand through his blog. His followers would probably give him suggestions if improving the current products. He is creating a relationship with the public.
The disadvantages would be that someone else would have a the same business as him and would profit from the feedback that he receivesand probably would be ahead of William. Another disadvantage would be the cost. As your followers increase you would need to keep the consistency. You would need to allocate more time to blog and probably considering hiring to keep up.
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